The tools I use. The systems I build.
And how I’d put them to work for Oriane.
My experience spans the full outbound workflow. For Oriane, I’d start with the existing setup and add tools where they solve a clear problem.
One CRM. One source of truth. Map the current funnel first. If there’s no established CRM, I’d evaluate HubSpot for shared sales and marketing visibility, then connect targeted research and outreach around it.
Top-of-funnel work gives the right people repeated, useful reasons to notice Oriane. The goal is to connect the name to a clear problem and a valuable outcome, so it comes to mind when that need becomes urgent.
Connect the visual identity, narrative and voice across outreach, campaign pages, social content and events. For each audience, make it easy to understand what Oriane helps them discover and why it matters.
Turn verified video insights into short briefs, useful demonstrations and targeted content. Distribute them where priority buyers already spend time, and carry the same story into personal outreach and in-person conversations.
Give interested people a clear path to a prospect-specific page, a product example or a conversation. Build penetration within one defined market, learn what resonates, then extend the approach to adjacent segments.
Relevant audience reach and repeat engagement first. Then branded search, direct visits, inbound inquiries and qualified conversations within the target segment. Track these together to understand how awareness contributes to pipeline.
I’d validate one focused commercial segment first. Developer acquisition gets its own message, activation path and success measure.
A small account-specific site can turn an abstract capability into a relevant conversation. This interactive concept shows how I’d structure one.
Illustrative concept. No customer data, live Oriane integration or measured findings.
Account research, buying triggers and a clear reason for relevance.
A specific message, a targeted page or a product-led content asset.
Outreach, introductions, workshops and event follow-up.
Log outcomes in the CRM. Refine the segment, offer and next step.
For a hackathon or meetup: segment registrations by intent, capture the use case, then follow up differently with builders, partners and commercial buyers. Track first API value for developers and qualified opportunities for buyers.
Review customers, recent deals, current tools and founder-led sales. Agree on one segment and a useful conversion.
Create the target list, outreach, prospect page and CRM workflow. Align with Julien on the message.
Run a focused campaign. Review replies, qualified conversations and progression. Document what earns the next experiment.
You bring the video intelligence.
I build the path to the customer.